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HomeMy WebLinkAboutC24-053 Placer Labs LICENSE AGREEMENT
BETWEEN EAGLE COUNTY, COLORADO
AND
PLACER LABS, INC.
THIS AGREEMENT (“Agreement”) is effective as of _________________ by and between
Placer Labs, Inc. a Delaware corporation (hereinafter “Contractor” or “Placer”) and Eagle
County, Colorado, a body corporate and politic (hereinafter “County” or “Customer”).
RECITALS
WHEREAS, Contractor is a location analytics collection company that provides software
solutions and offering a foot traffic analytics platform for users to generate insights into any
physical place for a deeper understanding of audiences and competition for customers; and
WHEREAS, County desires to contract with Contractor for access to Placer Services as defined
below and as set forth herein so that County may use and evaluate such data for insights specific
to the Eagle County Fairgrounds (the “Fairgrounds”); and
WHEREAS, Contractor is authorized to do business in the State of Colorado and has the time,
skill, expertise, and experience necessary to provide access to the Services as defined below in
paragraph 1 hereof; and
WHEREAS, this Agreement shall govern the relationship between Contractor and County in
connection with the Services.
AGREEMENT
NOW, THEREFORE, in consideration of the foregoing and the following promises Contractor
and County agree as follows:
1. Services. Contractor agrees to provide the Services as described in Exhibit A
(“Services” or “Work”) which is attached hereto and incorporated herein by reference, which
Services shall include access to Placer’s Platform. In the event Contractor and County agree
upon the need for additional services beyond those described in Exhibit A, those services shall be
approved pursuant to written amendment to this Agreement. All Services shall be performed in
accordance with the provisions and conditions of this Agreement.
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a. In the event of any conflict or inconsistency between the terms and conditions set
forth in Exhibit A and the terms and conditions set forth in this Agreement, the terms and
conditions set forth in this Agreement shall prevail.
2. License. Subject to the terms of this Agreement and Exhibit A (including, without
limitation, the payment of fees by Customer), Contractor hereby grants to County a limited, non-
exclusive, non-transferable, non-sublicensable license to access and use the Services (as set forth
in Exhibit A) solely for the Permitted Uses (as set forth in the Exhibit A).
3. Permitted Uses. The data, information and materials accessible via the Services are
referred to as “Placer Data”. County may use Placer Data solely for the following purposes
(“Permitted Uses”): (a) County may use Placer Data for County’s internal business purposes;
and (b) County may incorporate Placer Data into Research Data, as described and subject to the
restrictions below. As used herein, “Research Data” means datasets and other materials
created by County that result in any part from County’s use of Placer Data. The County may
share Research Data with current and potential customers, and in marketing materials; provided
that the County shall cite Placer as a provider of such information (for such purpose only, Placer
grants County the rights to use the Placer.ai name and logo, provided that any such use of the
Placer.ai name and logo must clearly indicate that Placer is the provider of data only, and is not
involved in any analysis, conclusion, recommendation). County shall not, directly or indirectly,
resell, distribute, sublicense, display or otherwise provide Placer Data to any third parties, except
that County may display Placer Data as part of Research Data.
4. County’s Representative. The Fairground’s designee shall be Contractor’s contact with
respect to this Agreement and performance of the Services.
5. Term of the Agreement. This Agreement shall commence upon the date first written
above, and subject to the provisions of paragraph 14 hereof, shall continue in full force and effect
(“Initial Term”).
6. Extension or Modification. This Agreement may be extended for additional one-year
terms (“Additional Term”) upon written agreement of the parties. Any amendments or
modifications shall be in writing signed by both parties. No additional services shall be provided
by Contractor unless and until Contractor has obtained written authorization and
acknowledgement by County for such additional services in accordance with County’s internal
policies. Accordingly, no course of conduct or dealings between the parties, nor verbal change
orders, express or implied acceptance of alterations or additions to the Services, and no claim
that County has been unjustly enriched by any additional services, whether or not there is in fact
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any such unjust enrichment, shall be the basis of any increase in the compensation payable
hereunder. In the event that written authorization and acknowledgment by County for such
additional services is not timely executed and issued in strict accordance with this Agreement,
Contractor’s rights with respect to such additional services shall be deemed waived and such
failure shall result in non-paym ent for such additional services or work performed.
7. Compensation. County shall compensate Contractor for the Services set forth in Exhibit
A. The fee for the Services provided under this Agreement shall not exceed $10,000.
a. Payment will be made for the Services within thirty (30) days of receipt invoice from
Contractor.
b. Invoices will be sent electronically to Customer’s billing contact email via NetSuite.
c. If County believes that Placer has billed County incorrectly, County must contact
Placer no later than ninety (90) days after the closing date on the first billing statement in which
the error or problem appeared in order to receive an adjustment or credit. Inquiries should be
directed to Placer’s customer support department at support@placer.ai.
d. County will not withhold any taxes from monies paid to the Contractor hereunder and
Contractor agrees to be solely responsible for the accurate reporting and payment of any taxes
related to payments made pursuant to the terms of this Agreement.
e. Notwithstanding anything to the contrary contained in this Agreement, County shall
have no obligations under this Agreement after, nor shall any payments be made to Contractor in
respect of any period after December 31 of any year, without an appropriation therefor by
County in accordance with a budget adopted by the Board of County Commissioners in
compliance with Article 25, title 30 of the Colorado Revised Statutes, the Local Government
Budget Law (C.R.S. 29-1-101 et. seq.) and the TABOR Amendment (Colorado Constitution,
Article X, Sec. 20).
8. Insurance. Contractor agrees to provide and maintain at Contractor’s sole cost and
expense, the following insurance coverage with limits of liability not less than those stated
below:
a. Placer will maintain at all times during the Term, at Placer’s own cost and expense,
insurance for claims which may arise from or in connection with the operations of Placer with
coverage at least as broad and with limits of liability not less than the following: (i) Worker’s
Compensation: Statutory; (ii) Employers Liability: $1,000,000 per occurrence; $1,000,000
aggregate; (iii) Commercial General Liability: $4,000,000 per claim; $5,000,000 aggregate; (iv)
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Professional Liability (E&O): $5,000,000 per claim; $5,000,000 aggregate; and (v) Cyber
(Network Security) Liability: $5,000,000 per claim; $5,000,000 aggregate.
b. These insurance policies will be carried with companies that have an A.M. Best Co.
rating of “A-” and “Class VII” or better. Deductible amounts under the foregoing policies shall
be paid by Placer and the insurance coverage provided for herein will not act to limit Placer's
liability under this Agreement. A copy of the current Certificate of Insurance evidencing the
required insurance coverage is attached hereto as Exhibit B.
c. The commercial general liability coverage shall be endorsed to include Eagle County,
its associated or affiliated entities, its successors and assigns, elected officials, employees, agents
and volunteers as additional insureds.
9. Indemnification.
a. Placer shall indemnify and hold harmless County, and any of its officers, agents, or
employees against any third party claim for losses, claims, damages, or liabilities for which
County may become subject to insofar as any such losses, claims, damages, or liabilities arise out
of, directly or indirectly, this Agreement, or are based upon any performance or nonperformance
by Placer or any of its subcontractors hereunder; and Placer shall reimburse County for
reasonable attorney fees and costs, legal, and other expenses incurred by County in connection
with investigating or defending any such loss, claim, damage, liability, or action. This
indemnification shall not apply to claims by third parties against the County to the extent that
County is liable to such third party for such claims without regard to the involvement of the
Placer. This paragraph shall survive expiration or termination hereof.
b. Placer shall defend, indemnify and hold Customer harmless from liability to third
parties resulting from infringement by Placer’s provision of Placer Data of any United States
patent or any copyright or misappropriation of any trade secret. The foregoing obligations do not
apply with respect to any portions or components of Placer Data (i) that are created, compiled, or
modified by any party other than Placer, (ii) combined with other products, processes, data, or
materials where the alleged infringement relates to such combination, (iii) where Customer
continues allegedly infringing activity after being notified thereof or after being informed of
alternatives that would have avoided the alleged infringement, or (iv) where Customer’s use of
Placer Data is not strictly in accordance with this Agreement. If, due to a claim of infringement,
Placer Data are held by a court of competent jurisdiction to be or are believed by Placer to be
infringing, Placer may, at its option (a) obtain for Customer a license to continue using Placer
Data or (b) terminate the Order Form and Customer’s rights thereunder and provide Customer a
refund of any prepaid, unused fees for Placer Data.
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c. The obligations of Placer to provide indemnification hereunder is subject to the
County providing Placer with prompt written notice of any claim, and reasonably cooperating
with Placer in defending such claim. Subject to the foregoing, County may be represented in any
proceeding by counsel of its own choosing at its own expense.
10. Restrictions and Responsibilities.
a. County will not, directly or indirectly, or allow any third party to (a) reverse engineer,
decompile, disassemble or otherwise attempt to discover the source code, object code or
underlying structure, ideas, know-how or algorithms relevant to the Services or Placer Data or
any software, documentation or data related to the Services or Placer Data; (b) attempt to re-
identify any anonymized, aggregated, deidentified, obfuscated, or statistical Placer Data, (c)
modify, translate, or create derivative works based on Placer Data (except to the extent expressly
set forth as a Permitted Use), (d) share Placer Data with, or disclose Placer Data to, or use Placer
Data for the benefit of, a third party (except to the extent expressly set forth as Permitted Use in
the Order Form), (e) remove any proprietary notices or labels, (f) circumvent any security control
or access mechanism for the Services or Placer Data, (g) perform systematic and/or bulk
downloads of Placer Data, or web scraping of Placer Data/from the Services, or systematic API
calling beyond the minimal amount needed for Permitted Uses, or attempt to reconstruct any
portion of Placer Data or, (h) use the Services or Placer Data in connection with any products,
services, or activities that compete with Contractor, or (i) attempt to build a user profile for a
given individual or device based on Placer Data, or attempt, facilitate, or encourage others to
identify a given individual or user or reconstruct user profiles based on Placer Data. County shall
not, directly or indirectly, resell, distribute, sublicense, display, or otherwise provide to third
parties the Services or any Placer Data or any derivatives of Placer Data, except that County may
display Placer Data as part of Research Data during the Term. For the avoidance of doubt, and
without limiting any other restrictions or obligations set forth in this Agreement, County shall
not use, license, sub-license or distribute Placer Data or any data derived from Placer Data, for
any of the following purposes: (I) in connection with establishing eligibility for employment,
health care, credit or insurance; (II) for making decisions solely by automatic means where the
decision has a significant effect on the individual to whom the data relates; (III) for any unlawful
tracking or unlawful surveillance purposes; or (IV) to market or sell to law enforcement agencies
or to any governmental agency to be used for a law enforcement purpose.
b. County represents, covenants, and warrants that County will use the Services and
Placer Data and only in compliance with applicable laws and regulations. Furthermore, County
will ensure all access to the Services (“log in”) shall be done using email addresses of County’s
email domain, and never any personal email addresses. Although Contractor has no obligation to
monitor County’s access to and use of the Services or Placer Data, Contractor may do so and
may prohibit any access or use it believes may be (or alleged to be) in violation of the foregoing.
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c. County shall be responsible for obtaining and maintaining any equipment and
ancillary services needed to connect to, access or otherwise use the Services and Placer Data,
including, without limitation, modems, hardware, servers, software, operating systems,
networking, web servers and the like (collectively, “Access Equipment”). County shall also be
responsible for maintaining the security of the Access Equipment, County account, passwords
(including but not limited to administrative and user passwords) and files, and for all uses of
County account or the Access Equipment with or without County’s knowledge or consent.
d. County shall maintain information security measures to safeguard County’s Access
Equipment and Placer Data in County’s possession, including appropriate physical, technical,
and organizational measures to ensure the security of such data. Such measures shall include,
but not be limited to, the highest degree of care that County utilizes to safeguard its own
sensitive data, which shall be no less than industry standard security measures in any event.
e. County shall maintain accurate and complete records relating to its use of Placer Data
during the Term and for a period of one (1) year thereafter. Contractor or its designee(s) may, at
any time upon not less than ten (10) business days’ notice to County, examine such records of
County (and its affiliates and contractors, if any are permitted to use Placer Data) related to
County’s and any such parties’ use of Placer Data (“Audit”). County will cooperate fully, and
cause its affiliates and contractors to cooperate fully, with any such Audit(s) and will provide all
records, data, documentation, and other information reasonably requested by Contractor, in
accordance with state law. The Audit(s) will be conducted during normal business hours, and at
Contractor’s expense; provided however if such Audit reveals misuse of Placer Data by County,
then County will bear the cost of such Audit, subject to Section 7.d. above, without limiting any
other rights or remedies that Contractor may have with respect to any such misuse of Placer
Data.
11. Proprietary Rights.
a. Contractor shall own and retain all right, title and interest in and to (a) the Services
and Placer Data, and all improvements, enhancements or modifications thereto, (b) any software,
applications, inventions or other technology developed in connection with supporting the
foregoing, and (c) all intellectual property rights related to any of the foregoing. No licenses are
granted by estoppel or by implication.
b. County may provide feedback to Contractor in respect of the Services or Placer
Data. Feedback may include, without limitation, updates to or corrections of Placer Data (e.g., a
retail store may have moved or may have been closed). Contractor may use any such feedback
to improve the Services or for other purposes, without any obligation to County.
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12. Warranty and Disclaimer.
a. Contractor shall use reasonable efforts consistent with prevailing industry standards to
provide access to the Services and Placer Data. Access may be temporarily unavailable for
scheduled maintenance or for unscheduled emergency maintenance, either by Contractor or by
third-party providers, or because of other causes beyond Contractor’s reasonable control, but
Contractor shall use reasonable efforts to provide advance notice, by posting in the Services,
email, or otherwise, of any scheduled service disruption. CONTRACTOR DOES NOT
WARRANT THAT ACCESS TO THE SERVICES OR PLACER DATA WILL BE
UNINTERRUPTED OR ERROR FREE; NOR DOES IT MAKE ANY WARRANTY AS TO
THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES OR PLACER
DATA.
b. Notwithstanding anything to the contrary as set forth in Exhibit C attached hereto,
Placer Data shall not include (i) any personally identifiable data, including but not limited to,
name, email address, address or any other personal identifier (“Personal Data”), nor (ii) any
sensitive data, including but not limited to Personal Data relating to social security numbers and
other government identifiers, information relating to health or medical conditions, and
information relating to sex life or sexual orientation, political opinions, and financial account
numbers (“Sensitive Data”).
c. Contractor represents and warrants that to its knowledge the Services and Placer Data
do not infringe the intellectual property rights of any third party and comply with applicable laws
and regulations. EXCEPT AS EXPRESSLY SET FORTH IN THIS PARAGRAPH 12, THE
SERVICES AND PLACER DATA ARE PROVIDED “AS IS” AND CONTRACTOR
DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT
LIMITED TO, WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A
PARTICULAR PURPOSE. PLACER DATA ARE COMPILED BASED ON PROPRIETARY
ALGORITHMS, AND CONTRACTOR DOES NOT WARRANT THAT ALL DATA SHALL
BE COMPLETE AND ACCURATE. FURTHER, CONTRACTOR MAKES NO WARRANTY
AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES OR
PLACER DATA. Without limiting the foregoing disclaimer, County acknowledges and agrees
that Placer Data consist of and represent the result of statistical inferences. Contractor is not a
backup service, and County is solely responsible for creating any backups of data provided by
Contractor. Contractor is not responsible for decisions made by County based on Placer Data.
13. Notice. Any notice required by this Agreement shall be deemed properly delivered when
(i) personally delivered, or (ii) when mailed in the United States mail, first class postage prepaid,
or (iii) when delivered by FedEx or other comparable courier service, charges prepaid, to the
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parties at their respective addresses listed below, or (iv) when transmitted via e-mail with
confirmation of receipt. Either party may change its address for purposes of this paragraph by
giving five (5) days prior written notice of such change to the other party.
COUNTY:
Eagle County, Colorado
Attention: Ron Siebert
Post Office Box 850
Eagle, CO 81631
3289 Cooley Mesa Road
Gypsum, CO 81637
Telephone: 970-328-8881
E-Mail: ron.siebert@eaglecounty.us
With a copy to:
Eagle County Attorney
500 Broadway
Post Office Box 850
Eagle, Co 81631
Telephone: 970-328-8685
E-Mail: atty@eaglecounty.us
CONTRACTOR:
Placer Labs, Inc.
Attn: Jacov Ben-Zvi
440 N. Barranca Ave #1277
Covina, CA 91723
Telephone: 415-228-2444
Email: executiveoffice@placer.ai
14. Termination. Either Party may terminate this Agreement for a material breach of any
terms of conditions of this Agreement by the other Party upon thirty (30) days’ prior written
notice (“Termination Notice”) specifying the nature of the breach and identifying the actions or
conduct that such Party would reasonably consider to be an acceptable cure of such material
breach. The breaching Party shall have thirty (30) days from the date of such notice to cure such
material breach. If the Party receiving the Termination Notice fails to cure such breach within
such thirty (30) day period, the Party delivering the Termination Notice may terminate this
Agreement effective immediately on or after the end of the thirty (30) day cure period by written
notice to the other Party. In addition, Contractor may immediately suspend County’s access to
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the Services, or terminate this Agreement, in the event of non-payment by the County or breach
by County of any restrictions regarding usage of the Services.
The Parties agree that a material breach under this Agreement shall include an interruption in
access to the Services, by no fault of the County, that continues for more than 14 consecutive
days in any one-month period. In the event the Services are not available to County, due to
circumstances within the reasonable control of Contractor, for more than 14 consecutive days,
County may, at its sole discretion, terminate this Agreement upon written notice and Placer shall
refund County a prorated amount based on the remainder of this Agreement calculated from day
1 of the interruption through the last day of the Term.
16. Venue, Jurisdiction and Applicable Law. Any and all claims, disputes or controversies
related to this Agreement, or breach thereof, shall be litigated in the District Court for Eagle
County, Colorado, which shall be the sole and exclusive forum for such litigation. This
Agreement shall be construed and interpreted under and shall be governed by the laws of the
State of Colorado.
17. Execution by Counterparts; Electronic Signatures. This Agreement may be executed in
two or more counterparts, each of which shall be deemed an original, but all of which shall
constitute one and the same instrument. The parties approve the use of electronic signatures for
execution of this Agreement. Only the following two forms of electronic signatures shall be
permitted to bind the parties to this Agreement: (i) Electronic or facsimile delivery of a fully
executed copy of the signature page; (ii) the image of the signature of an authorized signer
inserted onto PDF format documents. All documents must be properly notarized, if applicable.
All use of electronic signatures shall be governed by the Uniform Electronic Transactions Act,
C.R.S. 24-71.3-101 to 121.
19. LIMITATION OF LIABILITY. IN NO EVENT WILL EITHER PARTY BE LIABLE
FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL
DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS, OR PROFITS) ARISING
OUT OF OR IN CONNECTION WITH THIS AGREEMENT, THE SERVICES OR PLACER
DATA, HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY,
EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT
FOR NON-PAYMENT OF FEES, EACH PARTY’S AGGREGATE LIABILITY ARISING
OUT OF OR IN CONNECTION WITH THIS AGREEMENT, THE SERVICES OR PLACER
DATA OR FROM ALL CAUSES OF ACTION AND ALL THEORIES OF LIABILITY WILL
NOT EXCEED FIVE (5) TIMES THE FEES PAID TO PLACER UNDER THIS
AGREEEMENT DURING THE PREVIOUS TWEVE (12) MONTHS OR $50,000,
WHICHEVER IS GREATER. FOR INDEMIFIABLE CLAIMS, THIS AMOUNT WILL NOT
EXCEED TEN (10) TIMES THE FEES PAID TO PLACER UNDER THIS AGREEMENT OR
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$150,000, WHICHEVER IS GREATER. NOTWITHSTANDING ANY OTHER PROVISIONS,
THE FOREGOING LIMITATIONS WILL NOT APPLY TO BREACH OF
CONFIDENTIALITY OBLIGATIONS OR BREACH OF LICENSING RESTRICTIONS.
20. Security Breach Notification.
a. “Security Incident” means any accidental or deliberate event that results in or
constitutes an imminent threat of the unauthorized access, loss, disclosure, modification,
disruption, or destruction of any communications or information resources of the Customer.
Security Incidents include, without limitation, successful attempts to gain unauthorized access to
the personally identifiable information of any County user of the Placer Services.
b. Security Incident. Placer will (i) notify Customer of a Security Incident without
undue delay after becoming aware of the Security Incident, and (ii) take reasonable steps to
mitigate the effects and to minimize any damage resulting from the Security Incident.
c. Placer Assistance. Placer will include in the notification under section 20(b)(i) such
information about the Security Incident as Placer is reasonably able to disclose to Customer,
taking into account the nature of the Services, the information available to Placer, and any
restrictions on disclosing the information, such as confidentiality.
d. Unsuccessful Security Incidents. Customer agrees that: (i) an unsuccessful Security
Incident will not be subject to this Section 20. An unsuccessful Security Incident is one that
results in no unauthorized access to Customer Data or to any of Placers' equipment or facilities
storing Customer Data, and may include, without limitation, pings and other broadcast attacks on
firewalls or edge servers, port scans, unsuccessful log-on attempts, denial of service attacks,
packet sniffing (or other unauthorized access to traffic data that does not result in access beyond
headers) or similar incidents; and (ii) Placer’s obligation to report or respond to a Security
Incident under this Section 20 is not and will not be construed as an acknowledgement by Placer
of any fault or liability of Placer with respect to the Security Incident.
e. Communication. Notification(s) of Security Incidents, if any, will be delivered to one
or more of Customer’s administrators by any means Placer selects, including via email. It is
Customer’s sole responsibility to ensure Customer’s administrators maintain accurate contact
information on the Placer management console and secure transmission at all times.
21. Other Contract Requirements and Contractor Representations.
a. This Agreement constitutes an agreement for access to Services provided by the
Contractor as an independent contractor and not as an employee of County. Nothing contained
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in this Agreement shall be deemed to create a relationship of employer-employee, master-
servant, partnership, joint venture or any other relationship between County and Contractor
except that of independent contractor. Contractor shall have no authority to bind County.
b. Contractor represents and warrants that it shall comply with any and all applicable
laws, codes, rules and regulations.
c. This Agreement contains the entire agreement between the parties with respect to the
subject matter hereof and supersedes all other agreements or understanding between the parties
with respect thereto.
d. Contractor shall not assign any portion of this Agreement without the prior written
consent of the County; provided, however, that no consent shall be required for any assignment
in connection with a Sale of Business (as defined below). “Sale of Business” means an
acquisition of Placer, a merger of Placer with or into another entity, a sale of Placer’s assets, or
similar transactions.
e. This Agreement shall be binding upon and shall inure to the benefit of the parties
hereto and their respective permitted assigns and successors in interest. Enforcement of this
Agreement and all rights and obligations hereunder are reserved solely for the parties, and not to
any third party.
f. No failure or delay by either party in the exercise of any right hereunder shall
constitute a waiver thereof. No waiver of any breach shall be deemed a waiver of any preceding
or succeeding breach.
g. The invalidity, illegality or unenforceability of any provision of this Agreement shall
not affect the validity or enforceability of any other provision hereof.
h. The signatories to this Agreement aver to their knowledge no employee of the County
has any personal or beneficial interest whatsoever in the Services or Property described in this
Agreement. The Contractor has no beneficial interest, direct or indirect, that would conflict in
any manner or degree with the performance of the Services and Contractor shall not employ any
person having such known interests.
i. This Agreement includes and incorporates Contractor’s privacy policy attached as
Exhibit C, which is attached hereto and incorporated herein by reference. Notwithstanding the
foregoing and notwithstanding anything to the contrary contained in the privacy policy at Exhibit
C, Contractor acknowledges and agrees that it is not collecting any Personally Identifiable
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Information, Personal Data or Sensitive Data from the County or County personnel, other than
data necessary to facilitate usernames and passwords for use of the Services.
j. Customer may not remove or export from the United States or allow the export or re-
export of Placer Data, or any direct product thereof in violation of any restrictions, laws or
regulations of the United States Department of Commerce, the United States Department of
Treasury Office of Foreign Assets Control, or any other United States or foreign agency or
authority.
k. The following will survive any termination of this Agreement: Sections 2 through 21
of this Agreement.
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IN WITNESS WHEREOF, the parties have executed this Agreement the day and year first set
forth above.
COUNTY OF EAGLE, STATE OF COLORADO,
By and Through Its COUNTY MANAGER
By: ______________________________
Jeff Shroll, County Manager
CONTRACTOR
PLACER LABS, INC., a Delaware corporation
By: _____________________________________
Print Name: ______________________________
Title: ____________________________________
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Vernell Wisdom
Head of Contract Management
Placer Labs, Inc. Eagle County Agreement.01.2024
EXHIBIT A
PLACER LABS, INC.
ORDER FORM
Eagle County (“Customer”) Placer Labs, Inc. (“Placer”)
Address: 426 Fairgrounds Rd.
Eagle, CO 81631
Address: 440 N Barranca Ave., #1277
Covina, CA 91723
Contact Person: Tanya Dahlseid Contact Person Scott Perkins
Email: tanya.dahlseid@eaglecounty.us Billing Contact Person: Melissa Anderson
Phone: 970-328-8892 Billing Email*: billing@placer.ai
Billing Contact Email: tanya.dahlseid@eaglecounty.us Billing Phone*: 415-228-2444
*Not for use for official notices.
1. Services.
The services provided under this Order Form (the “Services”) include:
• Access, via Placer Venue Analytics Platform (“Placer’s Platform”), to all major venues within the United States
• Access is provided to the Eagle County Fairgrounds Team. User credentials, logins and Placer Data may not be
shared with others outside of the Eagle County Fairgrounds Team.
• Access, via Placer’s Platform, to reports, including Visits, Trade Areas, Customer Journey, Customer Insights,
Dwell Times, and Visitation by Hour/Day
• Actionable insights include:
o Accurate foot traffic counts and dwell time
o True Trade Areas displaying frequent-visitors-density by home and work locations
o Customers’ demographics, interests, and time spent at relevant locations
o Where customers are coming from and going to, and the routes they take
o Benchmarking of Foot Traffic, Market Share, Audiences, and other key metrics
o Competitive insights
o Void Analysis Reports
• Access to Xtra reports per ad hoc needs; in Excel, KML, Tableau, and other formats: Quarterly Maximum of 26
credits; Annual Maximum of 104 credits
• Access to STI Demographics Bundle + Mosaic Data Set. The applicable Advanced Demographics and
Psychographics are generated using the Input Datasets from the data vendors as set forth below:
Description Input Datasets Used
STI Demographics Bundle
PopStats
Spending Patterns
Workplace
Market Outlook
Experian Mosaic Mosaic Segmentation
2. Intentionally Omitted.
3. Intentionally Omitted.
4. Fees.
DocuSign Envelope ID: FF8F5588-F4AF-4AC7-8D0F-411701D11F8A
Placer Labs, Inc. Eagle County Agreement.01.2024
$10,000/year invoiced: in full upon signing this Order Form.
5. Support.
Placer will use commercially reasonable efforts to provide customer service and technical support in connection with
the Services on weekdays during the hours of 9:00 A.M. through 5:00 P.M. Pacific Time, with the exclusion of
federal holidays. For any such support, please contact us at support@placer.ai.
6. Mutual NDA.
Subject to applicable public records laws, e ach party (the “Receiving Party”) understands that the other party (the
“Disclosing Party”) has disclosed or may disclose business, technical or financial information relating to the
Disclosing Party’s business (hereinafter referred to as “Proprietary Information” of the Disclosing Party). Prior to
the disclosure of Proprietary Information, the Disclosing Party will notify the Receiving Party in writing and identify
the Proprietary Information to be disclosed to the Receiving Party. Proprietary Information of Placer includes, , non-
public information regarding features, functionalities and performance of, , the Services.
The Receiving Party agrees: (i) to take reasonable precautions to protect such Proprietary Information, and (ii) not to
use (except in performance of the Services or as otherwise permitted by the Agreement) or disclose to any third party
any Proprietary Information.
The foregoing shall not apply with respect to any information that the Receiving Party can document (a) is or becomes
generally available to the public, (b) was in the possession of or known to the Receiving Party, prior to disclosure
thereof by the Disclosing Party, without any restrictions or confidentiality obligations, (c) was rightfully disclosed to
it, without any restrictions or confidentiality obligations, by a third party, (d) was independently developed without
use of any Proprietary Information of the Disclosing Party, (e) is required to be disclosed by law, provided that the
Receiving Party provides the Disclosing Party with prompt written notice of such requirement and reasonably
cooperates with the Disclosing Party to limit or challenge such requirement, or (f) with respect to Customer, fees paid
under this Agreement that must be disclosed in public documents. These provisions regarding Proprietary Information
shall apply in perpetuity and shall survive any termination of the Agreement and expire five (5) years after such
termination or expiration, except that Receiving Party's obligations survive for Proprietary Information that is a trade
secret, for as long as such Proprietary Information is a trade secret under applicable law.
7. Intentionally Omitted.
DocuSign Envelope ID: FF8F5588-F4AF-4AC7-8D0F-411701D11F8A
Placer Labs, Inc. Eagle County Agreement.01.2024
EXHIBIT B
Insurance Certificate
This page is intentionally blank, Placer Insurance Certificate is on next page.
DocuSign Envelope ID: FF8F5588-F4AF-4AC7-8D0F-411701D11F8A
10ZT
CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)
07/14/2023
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be
endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endors ement. A
statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER
AON RISK SERVICES SOUTH INC
3550 LENOX ROAD NORTHEAST
SUITE 1700
ATLANTA GA 30326
CONTACT
NAME: Aon Risk Services, Inc of Florida
PHONE
(A/C, No, Ext): 833-506-1544 FAX
(A/C, No):
EMAIL
ADDRESS: work.comp@trinet.com
INSURER(S) AFFORDING COVERAGE NAIC #
INSURER A : ACE American Insurance Company 22667
INSURED
TriNet Group, Inc. L/C/F Placer Labs, Inc.
1 Park Place, Suite 600
Dublin, CA 94568-7983
INSURER B :
INSURER C :
INSURER D :
INSURER E :
INSURER F :
COVERAGES CERTIFICATE NUMBER: 15672574 REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NA MED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR
LTR TYPE OF INSURANCE ADDL
INSR
SUBR
WVD POLICY NUMBER POLICY EFF
(MM/DD/YYYY)
POLICY EXP
(MM/DD/YYYY) LIMITS
COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $
CLAIMS-MADE OCCUR DAMAGE TO RENTED
PREMISES (Ea occurrence) $
MED EXP (Any one person) $
PERSONAL & ADV INJURY $
GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $
POLICY PROJECT LOC PRODUCTS - COMP/OP AGG $
OTHER $
AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT
(Ea accident) $
ANY AUTO BODILY INJURY (Per person) $
OWNED
AUTOS ONLY
SCHEDULED
AUTOS BODILY INJURY (Per accident) $
HIRED
AUTOS ONLY
NON-OWNED
AUTOS ONLY
PROPERTY DAMAGE
(Per accident) $
$
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE AGGREGATE $
DEC RETENTION $
A
WORKERS COMPENSATION
Y / N
N
AND EMPLOYERS' LIABILITY
ANY PROPRIETOR/PARTNER/EXECUTIVE
OFFICER/MEMBER EXCLUDED?
(Mandatory in NH)
If yes, describe under
DESCRIPTION OF OPERATIONS below
N / A WLR_C52609355
07/01/2023 07/01/2024
X PER
STATUTE OTH-
ER
E.L. EACH ACCIDENT $ 2,000,000
E.L. DISEASE - EA EMPLOYEE $ 2,000,000
E.L. DISEASE - POLICY LIMIT $ 2,000,000
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)
Workers Compensation coverage is limited to worksite employees of Placer Labs, Inc. through a co -employment agreement with TriNet HR III, Inc..
CERTIFICATE HOLDER CANCELLATION
Placer Labs, Inc.
440 N Barranca Ave
Unit 1277
Covina, CA 91723
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
© 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD
EXHIBIT BDocuSign Envelope ID: FF8F5588-F4AF-4AC7-8D0F-411701D11F8A
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
INSURER(S) AFFORDING COVERAGE
INSURER F :
INSURER E :
INSURER D :
INSURER C :
INSURER B :
INSURER A :
NAIC #
NAME:CONTACT
(A/C, No):FAX
E-MAILADDRESS:
PRODUCER
(A/C, No, Ext):PHONE
INSURED
REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
OTHER:
(Per accident)
(Ea accident)
$
$
N / A
SUBR
WVD
ADDL
INSD
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
$
$
$
$PROPERTY DAMAGE
BODILY INJURY (Per accident)
BODILY INJURY (Per person)
COMBINED SINGLE LIMIT
AUTOS ONLY
AUTOSAUTOS ONLY NON-OWNED
SCHEDULEDOWNED
ANY AUTO
AUTOMOBILE LIABILITY
Y / N
WORKERS COMPENSATION
AND EMPLOYERS' LIABILITY
OFFICER/MEMBER EXCLUDED?
(Mandatory in NH)
DESCRIPTION OF OPERATIONS below
If yes, describe under
ANY PROPRIETOR/PARTNER/EXECUTIVE
$
$
$
E.L. DISEASE - POLICY LIMIT
E.L. DISEASE - EA EMPLOYEE
E.L. EACH ACCIDENT
EROTH-STATUTEPER
LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)
EXCESS LIAB
UMBRELLA LIAB $EACH OCCURRENCE
$AGGREGATE
$
OCCUR
CLAIMS-MADE
DED RETENTION $
$PRODUCTS - COMP/OP AGG
$GENERAL AGGREGATE
$PERSONAL & ADV INJURY
$MED EXP (Any one person)
$EACH OCCURRENCE
DAMAGE TO RENTED $PREMISES (Ea occurrence)
COMMERCIAL GENERAL LIABILITY
CLAIMS-MADE OCCUR
GEN'L AGGREGATE LIMIT APPLIES PER:
POLICY PRO-JECT LOC
CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)
CANCELLATION
AUTHORIZED REPRESENTATIVE
ACORD 25 (2016/03)
© 1988-2015 ACORD CORPORATION. All rights reserved.
CERTIFICATE HOLDER
The ACORD name and logo are registered marks of ACORD
HIRED
AUTOS ONLY
12/8/2023
Newfront Insurance Services
777 Mariners Island Blvd Suite 250
San Mateo, CA 94404
650-488-8565
www.newfront.com
Rod Sockolov
Cert Request
TechCertRequest@newfront.com
Placer Labs, Inc.
Placer.ai
440 N. Barranca Ave #1277
Covina CA 91723
77508992
3
Eagle County, Its Associated or Affiliated Entities, Its Successors and Assigns, Elected Officials, Employees, Agents and Volunteers are additional
Eagle County, Colorado
500 Broadway
Post Office Box 850
Eagle, CO 81631
RE: All Operations of the Named Insured.
insureds as respects General Liability policy but only to the extent required by written contract or written agreement.
1,000,000
1,000,000
15,000
1,000,000
2,000,000
2,000,000
3,000,000
3,000,000
A 7063806632 12/5/2023 12/5/20243
3
3
D 7063806615 12/5/2023 12/5/202433
C Errors & Omissions/Cyber Liability ACL1241328 00 12/5/2023 12/5/2024 Limit: $5,000,000
National Fire Insurance Co of Hartford 20478
Associated Industries Insurance Company 23140
Continental Insurance Company 35289
77508992 | 23-24 GL/E&O/Cyber $5M | Patra (1) | 12/8/2023 9:35:22 AM (PST) | Page 1 of 2
This certificate cancels and supersedes ALL previously issued certificates.
DocuSign Envelope ID: FF8F5588-F4AF-4AC7-8D0F-411701D11F8A
Placer Labs, Inc. Eagle County Agreement.01.2024
EXHIBIT C
Privacy Policy
Privacy Policy (Users of Platform Services)
This Privacy Policy describes how Placer Labs, Inc. (“Placer” or “we”) collects, stores, uses and discloses
information about users of our Platform Services. Our “Platform Services” means (i) the website located
at http://placer.ai (the “Site”), (ii) any services, features, and content downloadable or accessible from the
Site (for example, and without limitation, when you log in to your Account via the Site) and (iii) any
other Placer application, software, product, or service licensed, downloaded or otherwise accessed by you,
whether through Placer or third party websites or sources, other than the SDK (as defined below).
This Privacy Policy (Users of Platform Services) (this “Privacy Policy”) is incorporated into and is
subject to our Terms of Use at https://placer.ai/terms-of-service (the “Terms of Use”). By using the
Platform Services, you agree to Placer’s collection, storage, use and disclosure of your information as
described in this Privacy Policy. If you disagree with anything in this Privacy Policy, please do not use
the Platform Services.
1. WHO ARE “YOU”?
We refer to “you” a lot in this Privacy Policy. As used in this Privacy Policy, “you” refer to
“Placer Customers”, which means direct users of Placer’s Platform Services. Categories of
Placer Customers may include, among others, users of our data analytics. Placer Customers
may be retail stores, restaurants, brands, researchers, and advertising agencies, just to name a
few examples. Users of the Site are also Placer Customers.
We have a separate privacy policy relating to individuals who use mobile apps developed and
operated by third parties that have integrated our software development kit (the “SDK”), from
which Placer receives or collects certain information and data (such individuals are referred to
herein as “Consumers”). If you are a Consumer, please refer to that privacy policy at
https://www.placer.ai/privacy-policy/sdk-user-privacy-policy/.
2. HOW DOES PLACER WORK?
Placer’s technology is deployed, via integration of our SDK, in thousands of mobile apps and
millions of devices. Placer’s technology collects data, such as geolocation data, which is
scrubbed of any personally identifiable information to protect the privacy of Consumers.
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Using the aggregated data, Placer provides data analytics and actionable insights to Placer
Customers. Such data analytics and actionable insights may include foot traffic patterns and
Consumer preferences, among many other examples.
3. INFORMATION WE COLLECT
If you are a Placer Customer, we may receive (a) information provided by you and (b)
information that is automatically collected
(a) When you use the Platform Services, we may collect information that you provide,
through our lead generation forms, or when you register for an account, which may include
your name, your company name, telephone number, email address, mailing address, billing
and payment information, and your preferences. Other ways you may provide us information
on the Platform Services, pay for the Platform Services, send us customer service questions or
support requests, or when you upload your Customer Data as described in Placer’s Terms of
Service.
(b) When you use the Platform Services, we may also automatically collect other information
about you, such as IP address, browser type, domain names, referring website addresses,
access times, web log data, and other event information. Such automatic collection of
information may be enabled by cookies, pixels, or other tools. Please refer to the settings for
your device, web browser, and operating system for more information on how to disable such
tools and control your preferences.
3.2 Note about Personally Identifiable Information
“Personally Identifiable Information”, as the term is used in the United States, or “Personal
Data” as referred to for individuals pursuant to the California Consumer Privacy Act of 2018,
as amended by the California Privacy Rights Act of 2021 and the European Directives
95/46/EC and 2002/58/EC (EU General Data Protection Regulations Legislation, also known
as GDPR) (hereinafter “PII”), is information relating to an identified or identifiable natural
person.
4. HOW WE USE THE INFORMATION WE COLLECT
We use the information collected from Placer Customers for our business, including, without
limitation:
4.a To operate, maintain, enhance, and provide all features of the Platform Services;
4.b To provide support to Placer Customers;
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4.c To understand and analyze the usage trends of Placer Customers;
4.d To improve the Platform Services, and to develop new products, services, features, and
functionality.
We may also use your email address or other information to contact you for administrative or
customer service purposes, and to send other business communications to you, such as
updates about our Platform Services.
5. INFORMATION SHARING
We may disclose personal information collected from Placer Customers under the following
circumstances:
5.a To Service Providers. We work with service providers to provide application
development, hosting, maintenance, and other services for us. We may transfer, and these
service providers may have access to or process, information about you as part of providing
those services for us. Generally, we limit the information provided to these service providers
to that which is reasonably necessary for them to perform their functions, and we require them
to agree to maintain the confidentiality of such information.
5.b To Comply with Laws. We may disclose information about you if required to do so by
law or in the good-faith belief that such action is necessary to comply with laws, in response
to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate
with law enforcement or other governmental agencies.
5.c To Protect Our Legal Rights. We also reserve the right to disclose information about you
that we believe, in good faith, is appropriate or necessary to: (i) take precautions against
liability; (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity;
(iii) investigate and defend ourselves against any third party claims or allegations; (iv) protect
the security or integrity of the Platform Services and any facilities or equipment used to make
the Platform Services available; or (v) protect our property or other legal rights (including, but
not limited to, enforcement of our agreements), or the rights, property, or safety of others.
5.d In Corporate Reorganizations. Information may be disclosed during due diligence or in
preparation for or after an acquisition or merger, consolidation, change in control, transfer of
substantial assets, financing, reorganization or similar corporate transactions with
requirements for the receiving party to maintain the confidentiality of such information, or in
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Placer Labs, Inc. Eagle County Agreement.01.2024
the event of an insolvency, bankruptcy, or receivership in which information is transferred to
one or more third parties as one of our business assets.
5.e To Analytics Providers. We use analytics services such as Google Analytics to collect and
process certain analytics data. You can learn more about Google’s practices by visiting
https://www.google.com/policies/privacy/partners/. To help us understand how you use our
Platform Services and to help us improve them, we automatically receive information about
your interactions with our Platform Services, like the pages or other content you view, the
searches you conduct, purchases you make, and the dates and times of your visits.
5.f For cross-contextual advertising on other sites across the web. In certain cases, for
example, when you visit Placer’s website in a non-logged-in state, we will place a tracker in
your browser that allows us to show you Placer content on other websites. California and
Virginia users can opt-out of this tracking here
6. RETENTION
When we collect Personal Data, we keep it for as long as we need it for the purpose for which
it is being processed. For example, we will retain your email information for as long as the
Platform Services are active or as needed to provide the Platform Services to you. After that,
we will keep the Personal Data for a period which enables us to handle or respond to any
complaints, queries or concerns relating to your use of our services. We retain the data we
collect directly for targeting purposes for as little time as possible, after which we employ
measures to permanently delete or de-identify the data. We will periodically review the
Personal Data we hold and delete it securely when there is no longer a legal, business, or
consumer need for it to be retained.
7. YOUR CHOICES
You may, of course, decline to disclose certain information to us, in which case we may not
be able to provide to you some of the features and functionality of the Platform Services.
If you wish to access or amend any other PII we hold about you, you may contact us at
privacy@placer.ai. Please note that while any changes you make will be reflected in our
databases instantly or within a reasonable period of time, we may retain all information you
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submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal
obligations, or where we otherwise reasonably believe that we have a legitimate reason to do
so.
If you receive commercial email (e.g., promotions) from us, you may unsubscribe at any time
by following the instructions contained within the email. You may also opt out from receiving
commercial email from us by sending your request to us at privacy@placer.ai or by writing to
us at the address at the end of this Private Policy. Please be aware that it may take up to ten
(10) business days for us to process your request, and you may continue to receive
commercial email from us during that period. Additionally, even after opting out from
receiving commercial email from us, Placer Customers will continue to receive administrative
messages from us regarding the Platform Services.
Some of our advertising partners are members of the Network Advertising Initiative
(https://optout.networkadvertising.org) or the Digital Advertising Alliance
(https://optout.aboutads.info). If you do not wish to receive personalized ads, please visit their
opt-out pages to learn about how you may opt out of receiving web-based personalized ads
from member companies. You can access any settings offered by your mobile operating
system to limit ad tracking, or you can install the AppChoices mobile app to learn more about
how you may opt out of personalized ads in mobile apps.
Under California law, California residents who have an established business relationship with
us may choose to opt out of the disclosure of PII about them to third parties for such third
parties’ direct marketing purposes. Our policy is not to disclose PII collected online to any
third party for direct marketing purposes without your approval. If you choose to opt-out at
any time after granting approval, please email privacy@placer.ai.
8. THIRD PARTY SERVICES
The Platform Services may be integrated with, or contain features or links to, mobile apps and
services provided by third parties. Any information you provide on third party mobile apps
and services is provided directly to the operators of such mobile apps and services and is
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subject to those operators’ policies, if any, governing privacy and security. We are not
responsible for the content or privacy and security practices and policies of such third parties.
We encourage you to learn about third parties’ privacy and security policies before providing
them with information.
9. DATA SECURITY
We use certain physical, managerial, and technical safeguards that are designed to improve the
integrity and security of information that we collect and maintain. Please be aware that no
security measures are perfect or impenetrable. We cannot and do not guarantee that
information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach
of any of our physical, technical, or managerial safeguards.
10. CHILDREN’S PRIVACY
The Platform Services are not directed to children under the age of 13. We do not knowingly
collect any information at all from children under the age of 13. If you learn that a child has
provided us with personal information in violation of this Privacy Policy, then you may alert
us at privacy@placer.ai.
11. INTERNATIONAL TRANSFER
We may transfer information that we collect about you to affiliated entities, or to other third
parties across borders and from your country or jurisdiction to other countries or jurisdictions
around the world. If you are located in the European Economic Area (EEA) or other regions
with laws governing data collection and use that may differ from U.S. laws, please note that
you are transferring information, including PII, to a country and jurisdiction that does not have
the same data protection laws as your jurisdiction, and you consent to the transfer of
information to the U.S. and the use and disclosure of information about you, including PII, as
described in this Privacy Policy.
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12. EUROPEAN ECONOMIC AREA AND CALIFORNIA APPENDICES
If you are located in the European Economic Area (EEA), please further see Appendix A at
the end of this Privacy Policy. If you are a California resident, please further see Appendix B
at the end of this Privacy Policy.
13. CHANGES AND UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Please revisit this Privacy Policy
periodically to stay aware of any changes. If we modify this Privacy Policy, we will make it
available through the Platform Services, and indicate the date of the latest revision. In the
event that the modifications materially alter your rights or obligations hereunder, we will
make reasonable efforts to notify you of the change. For example, we may send a message to
your email address if we have one on file, or generate a pop-up or similar notification when
you access the Platform Services for the first time after such material changes are made. Your
continued use of the Platform Services after the revised Privacy Policy has become effective
indicates that you have read, understood and agreed to the latest version of this Privacy Policy.
14. DISPUTE RESOLUTION
This Privacy Policy shall be governed by the laws of the State of California without regard to
conflict of laws provisions. Any dispute, claim or controversy arising out of or relating to this
Privacy Policy shall be subject to the dispute resolution provisions in our Terms of Use.
15. HOW TO CONTACT US
Please contact us with any questions or comments about this Privacy Policy, information we
have collected or otherwise obtained about you, our use and disclosure practices, or your
consent choices by email to privacy@placer.ai or by physical mail to:
Placer Labs, Inc.
440 N Barranca #1277
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Covina, California 91723
USA
Appendix A
ADDITIONAL NOTICE − EUROPEAN ECONOMIC AREA
Your Rights
We respect your privacy rights and provide you with reasonable access and rights to the Personal Data, as
this term is referred to for individuals located in the European Economic Area (EEA), pursuant to the
European Directives 95/46/EC and 2002/58/EC (EU General Data Protection Regulations Legislation,
also known as GDPR), that you may have provided through your use of the Platform Services. If you live
in one of those countries, and wish to access, amend, delete, or transfer any Personal Data we hold about
you, you may contact us as set forth in the “How to Contact Us” section in the Privacy Policy.
You may update, correct, or delete your Personal Data and preferences at any time by request to us.
Please note that while any changes you make will be reflected in active user databases instantly or within
a reasonable period of time, we may retain all information you submit for backups, archiving, prevention
of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe
that we have a legitimate reason to do so.
You may decline to disclose certain Personal Data to us, in which case we may not be able to provide to
you some of the features and functionality of the Platform Services.
At any time, you may object to the processing of your Personal Data, on legitimate grounds, except if
otherwise permitted by applicable law. If you believe your right to privacy granted by applicable data
protection laws has been infringed upon, please contact us as set forth in the “How to Contact Us” section
in the Privacy Policy. You also have a right to lodge a complaint with data protection authorities.
Legal Basis for Processing Personal Data;Retention
Placer will only collect and process Personal Data when we have lawful bases for doing so. These lawful
bases include when you provide consent, when we have a contractual obligation to collect or process your
Personal Data, and when we have a legitimate interest in processing your Personal Data.
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When we collect Personal Data, we keep it for as long as we need it for the purpose for which it is being
processed. We will periodically review the Personal Data we hold and delete it securely when there is no
longer a legal, business, or consumer need for it to be retained.
Transfers
Where we transfer your Personal Data outside the EEA, we rely on approved standard EEA Model
Clauses so these transfers are conducted in accordance with applicable laws and using adequate and
appropriate safeguards.
Appendix B
SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
Introduction; “Personal Information” under the CCPA
This Appendix B supplements the information contained in our Privacy Policy above and applies solely to
those of you who reside in the State of California. We adopt this supplemental notice to comply with the
California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (the
“CCPA”). Any terms defined in the CCPA have the same meaning when used in this Appendix B, unless
otherwise noted.
Under the CCPA, “personal information” is information that identifies, relates to, describes, or is capable
of being associated with a particular consumer or household. Personal information does not include:
Publicly available information;
Deidentified or aggregated consumer information; or
Information excluded from the CCPA’s scope, such as:
● health or medical information covered by the Health Insurance Portability and
Accountability Act of 1996 and the California Confidentiality of Medical Information
Act or clinical trial data; or
● personal information covered by certain sector-specific privacy laws, including the
Fair Credit Reporting Act, the Gramm-Leach-Bliley Act or California Financial
Information Privacy Act, and the Driver’s Privacy Protection Act of 1994.
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Information We Collect
The table below sets forth the categories of personal information that we have collected within the last
twelve (12) months since this notice was last updated:
Category
Examples
Collected from Placer Customers (As “Placer Customers” is defined in our Privacy Policy)
Identifiers.
A real name, unique personal identifier, online identifier, Internet Protocol address, email address,
account name or other similar identifiers.
Yes
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code §
1798.80(e)).
A name, address, telephone number, bank account number, credit card number, debit card number, or any
other financial information,
Yes
Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status,
medical condition, physical or mental disability, sex (including gender, gender identity, gender
expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or
military status, genetic information (including familial genetic information).
No
Commercial information.
Products or services purchased, obtained, or considered, or other purchasing or consuming histories or
tendencies.
Yes
Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a
template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints,
iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
No
Internet or similar network activity.
Browsing history, search history, information on a consumer’s interaction with a website, application, or
advertisement.
Yes
Geolocation data.
Physical location or movements.
No
Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
No
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Professional or employment- related information.
Current or past job history or performance evaluations.
No
Non-public education information (as defined in the Family Educational Rights and Privacy Act (20
U.S.C. Section 1232g, 34 C.F.R. Part 99).
Education records directly related to a student maintained by an educational institution or party acting on
its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student
financial information, or student disciplinary records.
No
Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior,
attitudes, intelligence, abilities, and aptitudes.
No
Sensitive Personal Information (Identifiers)
A consumer’s social security, driver’s license, state identification card, or passport number.
No
Sensitive Personal Information (Log-in and Financial Information)
Account log-in, financial account, debit card, or credit card number in combination with any required
security or access code, password, or credentials allowing access to an account.
Yes
Sensitive Personal Information (Precise Geolocation)
Geolocation data used to locate a consumer within a geographic area that is equal to or less than the area
of a circle with a radius of 1,850 feet.
No
Sensitive Personal Information (Group Membership)
Racial or ethnic origin, religious or philosophical beliefs, or union membership.
No
Sensitive Personal Information (Contents of Communications)
The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient
of the communication.
No
Sensitive Personal Information (Genetic Data)
No
Sensitive Personal Information (Identifying Biometric Information)
No
Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s
Health)
No
Sensitive Personal Information (Personal Information Collected and Analyzed Concerning a Consumer’s
Sex Life or Sexual Orientation)
No
Categories of Sources from Which Personal Information is Collected
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We obtain the personal information of Placer Customers listed above from the following categories of
sources:
directly from you (as described in Section 3.1(a) of the Privacy Policy, such as, without
limitation, when you register for an account); and
automatically when you interact with our Platform Services (as described in Section 3.1(b), such
as, without limitation, as enabled by cookies, pixels, or other tools).
Business or Commercial Purpose Which Personal Information Will Be Used
Placer does not disclose personal information to any third parties, unless explicitly permitted in our
Privacy Policy or with your consent.
As described in more details in Section 4 of our Privacy Policy:
We use the information collected for our business, including, without limitation, to operate,
maintain, enhance, and provide the features of the Platform Services.
We may also use your email address or other information to contact you for administrative or
customer service purposes, and to send other business communications to you.
Disclosing Personal Information
As described in more details in Section 5 of our Privacy Policy, we may disclose the following categories
of personal information to the following categories of third-parties:
Analytics Providers
● Categories we disclose: Identifiers, Personal information categories listed in the
California Customer Records statute (Cal. Civ. Code § 1798.80(e)), Commercial
information, Internet or similar network activity.
Other Service Providers
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● Categories we disclose: Identifiers, Personal information categories listed in the
California Customer Records statute (Cal. Civ. Code § 1798.80(e)), Commercial
information, Internet or similar network activity.
When appropriate, we enter into contracts that describe the purpose of the disclosure
and require the recipient to keep that personal information confidential.
Sale and Sharing of Personal Information
We do not sell personal information to third parties. As used here, to “sell” means to disclose personal
information to third parties for monetary or other valuable consideration, but does not include, for
example, the transfer of personal information as an asset that is part of a merger or other disposition of all
or any portion of our business.
Certain cross-context behavioral advertising vendors - categories we sell or share: Identifiers, Internet or
similar network activity.
Rights under the CCPA
Access to Specific Information; Deletion
If you are a California resident, you have the right to:
Request that we disclose to you the following information covering the 12 months preceding your
request:
● the categories of personal information that we have collected about you;
● the categories of sources from which the personal information was collected;
● the business or commercial purpose for collecting personal information about you;
● the categories of third parties to whom we disclosed personal information about you,
the categories of personal information that was disclosed, and the purpose for
disclosing the personal information about you (if we have made any such disclosures);
and
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● the specific pieces of personal information we collected about you; and
● Request that we delete personal information we collected from you, unless the CCPA
recognizes an exception.
Request that we correct inaccurate personal information that we maintain about you.
Opt out of the “sale” or “sharing” of your personal information. You can find this control here.
Exercising Your Rights
To request access to your personal information or request deletion, or correction, please submit a
verifiable request through one of the following methods:
Email: privacy@placer.ai; or
Toll-free number: +1 (888) 383 3424
Only you or a person authorized to act on your behalf may make a consumer request related to your
personal information.
You may only request a copy of your data twice within any 12-month period. The request must:
Provide sufficient information to allow us to reasonably verify you are the person about whom we
collected personal information or an authorized representative; and
Describe your request with sufficient details to allow us to properly understand, evaluate, and
respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your
identity or authority to make the request and confirm the personal information relates to you. We will
only use personal information provided in a verifiable consumer request to verify the requestor’s identity
or authority to make the request.
Response Timing and Format
Our goal is to respond to a verifiable request within 45 days of its receipt. If we require more time, we
will inform you of the reason and extension period in writing. Any disclosures we provide will cover
only the 12-month period preceding the request. If applicable, the response we provide will also explain
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the reasons we cannot comply with the request. We will provide your personal information in a format
that is readily usable and should allow you to transmit the information without hindrance.
We will not charge a fee to process or respond to your request unless it is excessive or repetitive. If we
determine that the request warrants a fee, we will provide you with the basis for that decision and a cost
estimate before completing your request.
Opt-Out Preference Signals
You may also opt out of the “sale” or “sharing” of your personal information by turning on the Global
Privacy Control (GPC) in participating browser systems. You will need to turn the GPC on for each
browser you use. To learn more about the GPC, visit the Global Privacy Control website.
Non-Discrimination
We will not discriminate against you for exercising any of your rights under the CCPA, including if you
are an employee, applicant, or independent contractor of our business. Unless permitted by the CCPA, we
will not, because of your exercise of such rights:
Deny you goods or services;
Charge you different prices or rates for goods or services, including through granting discounts or
other benefits, or imposing penalties;
Provide you a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or
quality of goods or services.
Changes to Our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When we make
changes to this privacy notice, we will notify you by email or through a notice on our website.
Contact Information
If you have any questions or comments about this notice, the ways in which we collect and use your
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personal information, your choices and rights regarding such use, or wish to exercise your rights under
California law, please contact us at:
Email: privacy@placer.ai; or
Toll-free number: +1 (818) 937-0444
Mailing address: Placer Labs, Inc., 440 N Barranca., #1277, Covina, California 91723, USA
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